There’s a principle every business owner knows about - he who is first to market, wins. It doesn’t matter about the particulars, it matters who was first. Grant Cardone preaches about this all. The. Time.
Milling about a decision is for the slandered, the indecisive, the under-funded, or some combination of the weaknesses which must be purged from the thoughts of the businessman in favor of decision. As is turned out, ready, fire, aim isn’t always incorrect, but it is WRONG if you don’t give credit, and prominently, where and when due, let seven times (a Bible reference) comes a knockin’.. God bless the good fruit!
KJV “But if he be found, he shall restore sevenfold; he shall give all the substance of his house.”